A Special Call-Out for TYPO3 Market Research

Why Are We Doing This?

Marketing Team Lead Luisa laid out the 2020 Vision: to raise awareness, interest, and consideration for decision makers. In the first quarter, we were focused on release communications. For the next phase, we are working more strategically.

Contributor Luana Valentini wrote a recap of our recent online Marketing Sprint. The outcomes include building dashboards, analytics, and data gathering. One of those data points is looking at the decision making process.

Help Us Reach the Right Audience for this Research

It’s most likely that the people we need to reach are not reading the typo3.org news articles. But it is likely that each person in our active community does personally know at least one or two people who are the “right” people. They will more than likely respond if you send them a personal request.

Below, we have two surveys and two email templates you can use to send requests for participation to colleagues and customers. Please feel free to customize the text as suits you.

Survey of Post-Purchase Business Decision Makers

What will this survey tell us?

This is a survey by the TYPO3 community to find out

  1. What influenced them to choose TYPO3.
  2. What information or support they feel could have helped them in the earliest stages of decision making.

Who are we trying to reach? Business decision-makers who chose TYPO3.

Anyone involved in the decision-making process. Generally, the decision-making process for a website or web app involves a group of people. So this could include CTOs, CMOs, Marketers, Business Analysts, or anyone involved in or consulted as part of a decision-making process where they finally chose TYPO3 as their content management system. Many developers would go directly to documentation, or even read the code itself. But business decision-makers might have trouble finding the information they need.

Email template to invite decision-makers to participate

Use this email template to send to your customers and colleagues.

Hello there!!

As a TYPO3 user who chose TYPO3 over many other options, you have a lot of insight into the decision-making process. The TYPO3 Marketing team is conducting marketing research and would love to hear from you.

What did you find most interesting about TYPO3? What other options were you considering? This kind of information can help us create better resources and grow the community.

This survey should take about 10 mins and we are so grateful for your contribution. TYPO3 is “free” to use, with no license fee, but it requires the help and time of many people, like you!

TYPO3 Market Survey: Post-purchase business decision makers

English: https://forms.gle/c82oQjmuB5QNfca3A

German: https://forms.gle/KA5ng8rTmBnYN4hm9

Spanish: https://forms.gle/xB3L99CTqRESgjU47

We hope you can consider this a really valuable contribution. Thank you!

Kind regards,

[Your name]

Survey of TYPO3 Salespeople

What will this survey tell us?

This is a design for a survey of Salespeople in the TYPO3 community to find out:

  1. Their perception of TYPO3’s strengths and weaknesses.
  2. Their experience winning over or losing to TYPO3 competitors.
  3. What information or support they feel could have helped them to sell TYPO3.

Who are we trying to reach? Sales professionals who sell TYPO3.

People involved in the selling process in a digital agency that sells TYPO3 services and products. Including agency leadership, salespeople, technical sales, sales engineers, project managers, business analysts, or anyone who talks with a decision maker during the process.

Email template to invite salespeople to participate

Use this email template to send to your colleagues.

Hello there!

The TYPO3 Marketing team is conducting marketing research and would love to hear from you as a sales professional, or someone involved in the sales process.

There’s a lot of confusion in the market about what TYPO3 is or does. Since you talk with a lot of decision-makers, you have a perfect perspective to tell us what kinds of things they are struggling with.

This survey should take about 10 mins, we are so grateful for your contribution. TYPO3 is “free” to use, but it requires the help and time of many people, like you!

TYPO3 Market Survey: Salespeople

English https://forms.gle/4Bivi7AnDGoMQTah6 (If you’d like this translated, please comment below!)

Spanish: https://forms.gle/yk9yizyCLi8mNKtF9

We appreciate your time. As a result, the TYPO3 community will be making resources to help you educate customers and close your deals. How does that sound? Please do leave your email address if you’d like us to keep you posted. We will periodically email you when we have any updates and news.

Kind regards,

[Your name]

How Will This Information Help?

We will share findings and outcomes in our Marketing Team meeting, and you’ll be very welcome to join us! We will also publish a summary here in the News Feed.

We will use the insights to help us implement marketing projects:

  • Develop and prioritize messaging that helps decision-makers.
  • Create content to address misconceptions, objections, and provide vital information.
  • Report back any useful information to relevant TYPO3 initiatives.
  • Compare findings in a future survey.

So please join us if you’d like to get involved in the TYPO3 Marketing Team.

TYPO3 Marketing Team: Boosting TYPO3!

By boosting awareness of TYPO3 and helping newcomers and decision-makers get information about TYPO3, we can help grow the market and your business opportunities. And by building resources for salespeople, we can help them educate customers and find the right solutions. It’s a win-win!

Now, we need your help to reach the right audience for this survey. Thank you!

If you have any questions about the survey contact us in the #marketing channel on TYPO3 Slack.

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